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YOUR TERMS

Annemiek Dunhof | Identity Project | Coaching | Align who you are with what you want to live and work on your terms

You've grown.
Let life and business evolve with who you've become.

Identity Project | Coaching | Align who you are with what you want to live and work on your terms

ALIGN WHO YOU ARE WITH WHAT YOU ACTUALLY WANT

Your life. Your rhythm. Your terms.

BUILD YOUR NEXT CHAPTER

Choose your coaching

YOUR
IDENTITY PROJECT

Finally build a life that fits.

Rediscover who you are, what you want and how to finally go for it.

BUILD YOUR BUSINESS

For freelancers who want a business of their own.

Bring your skills together into a business that’s actually yours.

MIND
YOUR
BUSINESS

For owners who’ve outplayed their level.

Digitalise, automate and structure your systems to win back time and energy.

YOUR
IDENTITY PROJECT

Finally build a life that fits.

Rediscover who you are, what you want and how to finally go for it.

BUILD YOUR BUSINESS

For freelancers who want a business of their own.

Bring your skills together into a business that’s actually yours.

MIND YOUR BUSINESS

For owners who’ve outplayed their level.

Digitalise, automate and structure your systems to win back time and energy.

HOW TO START

HOW TO START

Together, let’s create your step by step plan to build your next chapter from the inside out.

APPLY

EXPLORATION CALL

START

Share what you crave, that until now felt a little impossible.

Shape your direction and map out the plan together with your coach.

Start your building with support tailored to you.

APPLY

Share what you crave, that until now felt a little impossible.

EXPLORATION CALL

Shape your direction and map out the plan together with your coach.

START

Start your building with support tailored to you.

MEET ANNEMIEK ​founder | certified coach | writer

MEET ANNEMIEK

founder | certified coach | writer

My first business burned me out.
On the outside it looked like freedom.
Inside, I felt pressured and exhausted.

Not because it didn’t work. But it didn’t work for me.

So I took a pen and struck through everything I’d shaped around what others told me would work. What they thought was best. Or secretly expected.
And I started over. 

I reconnected with who I am. What I wanted. And what matters. Realising identity is fluid. And we’re allowed to change direction. Always. Any time.

Since 2021, I’ve coached entrepreneurs across industries to do the same; creating lives and businesses that don’t drain them, but support who they are and what they want.

That’s what the Project is about: identity before strategy. Find what you actually want to wake up for to build a life and business that are unmistakably yours.

My first business burned me out.
On the outside it looked like freedom.
Inside, I felt pressured and exhausted.
Not because it didn’t work. But it didn’t work for me.

So I took a pen and struck through everything I’d shaped around what others told me would work. What they thought was best. Or secretly expected. And I started over. 

I reconnected with who I am. What I wanted. And what matters. Realising identity is fluid. And we’re allowed to change direction. Always. Any time.

Since 2021, I’ve coached freelancers and business owners across industries to do the same; creating lives and businesses that don’t drain them, but support who they are and what they want.

That’s what the Project is about: identity before strategy.
Find what you actually want to wake up for to build a life and business that are unmistakably yours.

Guided Journal

UNTRAP YOURSELF

Interrupt your patterns. Live life your way.

You want to feel alive. To go for what you actually want. Stop living by pressure, shoulds, and expectations. Express yourself freely. And figure out how to live life your way.

This guided journal is the first step there. 

It’ll take you through the full anatomy of your patterns. Where they came from. What they protected. What they cost you. And how to interrupt them in real time. So you can stop hitting the same walls and build a life that feels like yours.

Untrap Yourself is Vol. 1 of the Identity Project Guided Journal Series.

Guided Journal

UNTRAP YOURSELF

Interrupt your patterns. Live life your way.

You want to feel alive. To go for what you actually want. Stop living by pressure, shoulds, and expectations. Express yourself freely. And figure out how to live life your way.

This guided journal is the first step there. 

It’ll take you through the full anatomy of your patterns. Where they came from. What they protected. What they cost you. And how to interrupt them in real time. So you can stop hitting the same walls and build a life that feels like yours.

You want to feel alive. To go for what you actually want. Stop living by pressure, shoulds, and expectations. Express yourself freely. And figure out how to live life your way.

This guided journal is the first step there. 

It’ll take you through the full anatomy of your patterns. Where they came from. What they protected. What they cost you. And how to interrupt them in real time. So you can stop hitting the same walls and build a life that feels like yours.

Readers who tested the journal

Regular writings about life, business and transitions, all to make sense of yourself again.

CHANGE BEGINS
WHEN YOU CHOOSE
DIFFERENTLY

CHANGE BEGINS
WHEN YOU CHOOSE
DIFFERENTLY