Charitable giving, made legible
Give it away carefully.
aafrc.org is a plain-language desk for people who take donating seriously: how to read a charity before you fund it, how to raise money without wearing your donors out, and which tools are worth paying for.
Evidence, not adjectives
A charity described as life-changing is still only described. We write about what you can look up and weigh for yourself.
Plain language throughout
Short lines, no sector jargon, and no assumption that you arrived with a finance degree or a grants background.
Both sides of the ask
Written for donors deciding where the money goes, and for the nonprofit staff who have to go out and ask for it.
What we cover
- Evidence-based giving
- Charity evaluation
- Fundraising tools
- Donor retention
- Picks for nonprofit staff
Is there a question you want answered?
If a guide here stopped short of the part you actually needed, or you are weighing a giving decision we have not covered yet, tell us and we will look into it.
The guides
Newest first, written for donors deciding where the money goes and for the people asking them for it.
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