Hi, I’m Ed. I bridge the gap between brand strategy and brand experience, designing cohesive touchpoints that drive customer loyalty and long-term affinity.

LOOK SHARP

CAPABILITIES

Strategy

  • Research & Insights
  • Brand & Digital Strategy
  • Brand Positioning
  • Competitive Analysis
  • Persona Development
  • Customer Journey Mapping
  • Interviews / Workshops
  • Content Strategy
  • Value Proposition

Branding

  • Brand Identity
  • Brand Messaging
  • Creative & Art Direction
  • Marketing & Campaigns
  • Photography
  • Video & Motion Graphics
  • Package Design

Digital

  • User Experience Design
  • User Interface Design
  • Design Systems
  • Prototyping

Digital First Branding

Place Image

Building Branded User Experiences

The term brand refers to what consumers think and feel when they interact with a service or product. What the customer perceives of the digital experience is an integral part of how they understand a brand's essence because interacting with a product or service experience produces thoughts and feelings and therefore defines the brand.