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Bulk Mailing vs. Single Piece Mailing

Bulk mail or bulk mailing, also known as commercial mail and marketing mail, is a classification of mailings through the USPS which allows for discounted…

6 Reasons Why Print Media is an Important Part of Your Marketing Efforts

Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy for your target market to…

Create a Reader Profile for Your Publication

The key to having a successful publication is to fully understand your audience. Understanding how your readers think, feel and relate to the content of…

Google Guide to Micro-Moment Marketing

What exactly is Micro-moment marketing? Micro-moment marketing is defined as moments when consumers act on a need, e.g. to learn something, do something, discover something,…

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