About.
DIGITAL DIFFERENCE.
Tom is the Chief Digital & Transformation Officer at MG OMD. In addition to being the architect of the agency’s future-facing capabilities, Tom sits on the senior leadership team and is accountable for modernising how the agency operates and what it sells. His mandate focuses on delivering outstanding digital capabilities today while systematically building scalable models for future growth.
In his role as CDTO, Tom oversees the agency’s entire digital, data, and AI ecosystem. He leads the Data & Tech Strategy function, focusing on integrating automation into everyday delivery and defining the standards for activation and analytics. Beyond operations, Tom works closely with the CFO to turn these capabilities into defined commercial products, ensuring that technical innovation translates into measurable revenue and commercial success for the business.
Tom is an active contributor to the wider industry conversation regarding the evolution of media. Acting as a senior ambassador for the agency’s transformation agenda, he frequently articulates a forward-looking perspective on the intersection of technology and creativity. Most recently, Tom spoke at the IPA Leadership Summit and VideoWeek, addressing the future application of AI and the strategic implications on agencies in the media sector.
Prior to joining the agency in 2022, he spent nearly four years at OMD EMEA, rising to Agency Partner and leading the international digital performance unit. His career began in Search, spanning client-side and agency leadership roles at Dentsu’s 360i and AOL. He holds a BA in Marketing Management.
Expertise.
DELIVERING PERFORMANCE.
Tom leverages his unique experience of running client business and hands-on channel activation to deliver clients faster, more impactful solutions. He is currently partnering with clients on their AI Strategy and Marketing Transformation projects.
01. MEDIA BUYING.
Over a decade in digital acquisition, encompassing all major paid and organic channels. Certified across major analytics, DSP, Search, Ecommerce and Social platforms.
02. TECHNOLOGY.
Helping businesses navigate the complex landscape and choose the right infrastructure. Tom partners with businesses to advise them on their end-to-end martech and adtech solutions.
03. DATA & ANALYTICS.
Understanding performance to tie everything back to business outcomes. Tom helps clients establish measurement and attribution, and ultimately identify what truly delivers success.
04. LEADERSHIP.
A seasoned leader, experienced in running large, international teams. Tom is comfortable setting the strategic vision, culture and direction for both clients and internal teams.
Clients.
DELIVERING IMPACT.
“Tom has an extremely strong digital background, including how to successfully integrate content and social media marketing for maximum benefit. This knowledge, alongside his overall approach, enthusiastic can-do attitude, and passion for delivering the best possible results for his clients, has enabled us to create an effective long-term strategy. Absolute pleasure to work with and can’t recommend him enough.”
CMO – UK ADVERTISER
“I’ve had the pleasure of working directly with Tom whilst working with his agency. Tom has consistently delivered concrete solutions and results when faced with complex & technical business issues. His expertise and guidance helped us shape an efficient digital strategy at launch. Tom is a great asset to any organisation looking for digital leadership.”
CEO – US ADVERTISER
“It was a great pleasure to know and work with Tom Nash. I worked closely with him on the conception and development of in-house social media monitoring tools, and he always informed channel and business decisions through his strong data analysis. I wouldn’t hesitate to work with Tom again in the future.”
CEO – UK AGENCY